STARTS ON TBD
DURATION 6 Months Live Online Sessions Every Saturday 12:15 PM to 03:15 PM
PROGRAM FEE INR 89,000 + GST (Early Bird Fee) INR 1,04,000 + GST (Standard Fee) View Payment Plan Loan offered at EMI of INR 4,310 Special Corporate Enrolment Pricing
ELIGIBILITY Graduates or Diploma holders in any discipline with minimum 1 year of work experience
Starts on TBD
Duration 6 Months
Program Fee INR 1,04,000 + GST INR 89,000 + GST (Early Bird Fee)

PROGRAM HIGHLIGHTS

IIT Bombay's Certificate Program in Digital Marketing and Applied Analytics provides an immersive learning experience in gaining a comprehensive understanding of digital marketing platforms and tools as well as techniques and metrics. This program delivered via live online sessions will enable marketing, sales, business professionals and entrepreneurs to expand their organisation's market share through digital marketing and learn how to measure and predict their digital marketing ROI to accelerate business growth.

Learn at one of India's Premier Institutions

Gain practical insights through case studies and real-world industry examples

Hands-on learning on popular digital marketing channels and platforms

NEW

Move up at work with personalised Career Services

Earn a prestigious Certificate of Participation from IIT Bombay

Learn at one of India's Premier Institutions

Gain practical insights through case studies and real-world industry examples

Hands-on learning on popular digital marketing channels and platforms

NEW

Move up at work with personalised Career Services

Earn a prestigious Certificate of Participation from IIT Bombay

LEARNING OUTCOMES

Develop unique and comprehensive digital marketing strategies ranging across digital marketing platforms

Design persuasive online advertising campaigns to launch new products or brands, or incentivise offline consumer buying

Use descriptive, predictive and prescriptive analytical models to estimate or predict return on investments in digital marketing

Allocate funds and streamline efforts across various marketing channels to meet marketing or business objectives

Take advantage of latest analytics trends to increase digital marketing reach and growth

PROGRAM MODULES

  • MODULE 1: Introduction to Digital Marketing
  • MODULE 2: Content Marketing
  • MODULE 3: Business Blogging
  • MODULE 4: Social Media Marketing
  • MODULE 5: Search Engine Optimisation
  • MODULE 6: Google Ads
  • MODULE 7: Facebook & Instagram Advertising
  • MODULE 8: LinkedIn Advertising
  • MODULE 9: Programmatic Media Buying
  • MODULE 10: Email Marketing
  • MODULE 11: Conversion Optimisation & eCommerce Marketing
  • MODULE 12: Google Analytics
  • MODULE 13: Digital Strategy
  • MODULE 14: Video Marketing and Podcasting
  • MODULE 15: Case Study Discussion
  • MODULE 16: Research Process - Precursor to Analytics
  • MODULE 17: Business Analytics Basics
  • MODULE 18: Descriptive Analytics
  • MODULE 19: Predictive Analytics
  • MODULE 20: Prescriptive Analytics
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PROGRAM FACULTY

Prof. Dinesh Sharma

Associate Professor, Marketing

Prof. Vinish Kathuria

Professor SJMSOM, IIT Bombay

Nilesh Satpute

Guest Faculty

Mandar Marathe

Guest Faculty

PROGRAM CERTIFICATE

Participants with minimum 80% attendance will receive a certificate of participation from IIT Bombay-CEP department.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Bombay.

Early applications are encouraged.

View Payment Plan
Loan offered at EMI of INR 4,310
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Feb 22, 2021
ROUND 2 Last Date: Mar 17, 2021
ROUND 3 Last Date: Apr 5, 2021
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