Invite Your Colleague and Save INR 5,500
STARTS ON TBD
DURATION 6 Months Live Online Sessions 3 Hours/ Sunday 12:15 PM - 3:15 PM
PROGRAM FEE INR 99,000 + GST (Early Bird Fee) INR 1,14,000 + GST (Standard Fee) View Payment Plan Loan offered at EMI of INR 4,725 Special Corporate Enrolment Pricing
ELIGIBILITY Graduates or Diploma Holders in any discipline with minimum 1 year work experience (after graduation)
Starts on TBD
Duration 6 Months
Program Fee INR 1,14,000 + GST INR 99,000 + GST (Early Bird Fee)

PROGRAM HIGHLIGHTS

Over the last decade, the world has witnessed an exceptionally steep growth in the technology market. Digitisation has significantly impacted businesses and markets worldwide. Thriving in a volatile, competitive world and keeping pace with new-entrants in the market is a real challenge. Fulfilling changing needs of today’s consumer requires agile business strategies and customer-centric leaders. Digital transformation of this magnitude is what has led to a soaring demand for Product Managers across the globe. Product management brings together product ideation, business, marketing, and sales.

Enrolling in the Indian Institute of Bombay's Certificate Program in Product Management will help you acquire crucial skills pertinent to ideation, product development, testing and refining marketing and sales from a product perspective. This engaging learning experience will give you a strong tactical and strategic understanding of disruptive business models, conceptualising innovative products, with the customer as a focal point and driving overall business growth.

Relevant for candidates from technical and non-technical backgrounds

Highly strategic and tactical program to enable creation of innovative consumer-focused products

NEW

Move up at work with personalised Career Services

Learn via real business case studies, quizzes, simulations as well as online sessions from expert IIT Bombay faculty and industry professionals

Receive a Certificate of Completion from the prestigious Indian Institute of Technology, Bombay

Relevant for candidates from technical and non-technical backgrounds

Highly strategic and tactical program to enable creation of innovative consumer-focused products

NEW

Move up at work with personalised Career Services

Learn via real business case studies, quizzes, simulations as well as online sessions from expert IIT Bombay faculty and industry professionals

Receive a Certificate of Completion from the prestigious Indian Institute of Technology, Bombay

LEARNING OUTCOMES

Learn to create and market products and services from a value-driven and a customer-centric approach

Acquire an understanding of key elements of product road-mapping and product life-cycles to create successful strategies

Gain insights on how to conceptualise, develop, refine and test products to optimise business growth

Understand strategies around pricing, distribution, marketing and sales

Build capability to create disruptive business models with a product-centric approach and how to track performance and success

PROGRAM MODULES

  • MODULE 1: Foundations of Product Management
  • MODULE 2: Consumer and Market Research
  • MODULE 3: Market and Segments
  • MODULE 4: Innovative Product Development-I
  • MODULE 5: Innovative Product Development-II
  • MODULE 6: Design Thinking and Product Development
  • MODULE 7: Digital Product Management
  • MODULE 8: Transforming Products to Brands
  • MODULE 9: Product Pricing
  • MODULE 10: Product Marketing/ Go-To-Market
  • MODULE 11: Product Promotion - Traditional and Digital
More Less

PROGRAM FACULTY

Prof. Dinesh Sharma

Associate Professor, Marketing

Prof. Rajendra Sonar

Professor, Information Systems/ Technology

Prof. Kamlesh Pande

Visiting Professor, Management Development Programs (MDPs)

and Continuing Education Programs (CEPs)

PROGRAM CERTIFICATE

Participants will be awarded a certificate of completion from IIT Bombay on successfully scoring 50% in every evaluation component and maintaining a minimum attendance of 80%.

Participants who score less than 50% in any evaluation component but have a minimum attendance of 80% shall be awarded a certificate of participation from IIT Bombay.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Bombay.

Early applications are encouraged.

View Payment Plan
Loan offered at EMI of INR 4,725
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Mar 4, 2021
ROUND 2 Last Date: Mar 25, 2021
ROUND 3 Last Date: Apr 05, 2021
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